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Retailers Should NEVER Doubt The Impact Of In-Store Point Of Sale As A Key Influencer In Purchase Decisions...EVER
INFO-GRAPHIC


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Today everyone is so focused on "digital" as the means to attract and engage consumer shoppers that they forget that "IN-STORE" is where the final purchase decision is actually made!

There is no question that websites, mobile and more influence consumer store visits and product interaction, BUT when it comes to making the final purchase decision, it's The Point Of Purchase where decisions are ultimately made.  

Are you displaying all of those key product attributes, options and more to help your customer make an informed decision?


Research into the effectiveness of POP Advertising has focused on answering three key questions:

1) Does POP generate a sales lift?
2) Do consumers recall POP messages?
3) What type of POP generates the best results?


Studies have found POP displays to be effective in increasing sales when used effectively. When consumers are at a store, or point of sale, they are more likely to purchase a good than at any other time or place. When at a point of purchase, the buyer’s mind is in shopping mode, and at it is at this time that POP signs are best at influencing their valuable opinion.

Studies have found POP displays to be effective in increasing sales when used effectively. When consumers are at a store, or point of sale, they are more likely to purchase a good than at any other time or place. When at a point of purchase, the buyer’s mind is in shopping mode, and at it is at this time that POP signs are best at influencing their valuable opinion.

  • Shoppers had better recall when advertising communicated a retail savings or provided an incentive to purchase. POP on the outside window, in the promoted product area or at the register provided the best overall recall.
  • According to POPAI channel study results, sales increases from POP averaged 9.2% across c-stores with lifts as high as 97.1%.
  • In a Convenience Channel Study by POPAI, 40% of shoppers recalled seeing advertising in the store. In-store advertising was present for 37.8% of products purchased. The majority of consumers agree that advertising signs provide helpful information, especially to make them aware a product is on sale, and that POP signs in c-store windows catch their attention.
The result of these shopper surveys and consumer research show that Point of purchase signage is effective in providing sales lift - POP signs truly sell.

Don't be myopic when it comes to the categories outlined below in the INFOGRAPHIC.

REMEMBER consumers are behavioral when it comes to a purchase. They are visual, they want more information and they want it to address ME

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​napier marketing group, inc.

Social4Retail is operated and owned by Napier Marketing Group, Inc. It 's purpose is to help retailers and brands navigate the complicated marketing elements associated with social marketing and the world wide internet.

Napier Marketing Group is a marketing company servicing business to business and business to consumer companies nationwide. We specialize in integrating traditional marketing with the web and social media for B2B & B2C solutions. 
Napier Marketing Group is a leading B2B and B2C marketing & consulting agency servicing brands and retailers in a variety of industries throughout North America, including; the home furnishings industry, the technology industry, consumer products, retail, manufacturing and other industries that are focused on brands, retailers and suppliers that want to create market penetration and sales velocity.
​
​ We have an unwavering passion to drive velocity for both brands, retailers & their suppliers. We focus on where you are going to connect your brand with your customers throughout their journey. Let us show you how great creative and a well-thought-out strategy - complemented by tactical execution - can outsmart your competition... without having to outspend them.

​
We have offices in Arcadia Wisconsin, Spokane Washington and Atlanta Georgia

CATEGORY EXPERIENCE

Home Furnishings • Consumer Durables • Retail • Trade • Consumer Products • Printing-Publication • Technology • Entertainment Partnerships • Furniture Stores  •  
​Social • Digital • Business Transformation – Corporate Turnaround • Marketing • Sales & Sales Management • Business Development • Brand Management • Home Furnishing Marketing • Furniture Retail Strategy • Marketing, Advertising & Promotion  • Staff Management • Product Positioning • Strategic Partnerships • Product Pricing • Trade Show Management & Presentations • Strategic Planning • Marketing Communications • Product Differentiation • Marketing Strategy / Execution • Online Marketing ​

Napier Marketing Group is Located Near Minneapolis Minnesota  & LaCrosse Wisconsin in Arcadia, Wisconsin - Headquarters for Ashley Furniture Industries, Inc.
billnapier@napiermkt.com
​612.217.1297


Our Sister Company, Imagine Advertising is located in Atlanta, Georgia, with additional offices in Spokane Washington
info@imagineadv.com
​770.734.0966
​

© 2007 – 2018 Copyright Napier Marketing Group Inc. All Rights Reserved. No use, publication or reuse is permitted without express written authorization.
Website design and maintenance provided by 
Napier Marketing Group Inc.
Arcadia, Wisconsin 54612
- www.napiermkt.com - 
- billnapier@napiermkt.com -
- (612-217-1297) -

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  • HOME
    • About Us
    • Commitment To Our Veterans
    • Free Marketing Analysis - No Strings-No Sales Pitch
  • Social Platforms
  • Marketing Integration
    • Free Marketing Analysis - No Strings-No Sales Pitch
    • Research And White Papers >
      • How Social Media is Changing Brand Building & Retail
      • Brick & Mortar Retail Touch Points Exposed
      • The Secret to a Good Mobile Website for Retailers
      • U.S. Newspaper Revenues Hit 50-Year Low in 2012
      • Future Retail Trends-2015
      • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
      • Social Marketing Strategy >
        • Does Your Social Media Fail to Live Up to Early Marketing Hype
        • Brick And Mortar Retailers May Become Extinct If They Do Not Embrace The New Economy >
          • A Retailer's Guide to Webrooming
          • INFOGRAPHIC - Do men and women shop differently online?
        • How Big Is Amazon {INFOGRAPHIC}
        • Why retailers must excel in the 4 Cs instead of just the 4 Ps
        • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
        • Is Texting The New Marketing Engagement Frontier
        • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
        • 120 Awesome Marketing Charts, Graphs and Statistics
        • The Beginners Guide To Social Media
        • What It Costs A Business To Do Social Marketing
        • Archived Social Strategies and Tactics For Retail >
          • Archived Marketing Content For May 2012
      • The NEW Retail Demographics
      • HOME
      • More Shoppers Reach for Mobile to Browse, Buy >
        • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
        • How Shoppers Use Smartphones to Save Money
        • Age, Gender Determine 'Go-To' Devices
  • Technologies
  • Home Furnishings "STUFF"
    • Furniture Regulatory Newsletter
  • MY RETAIL RANTS BLOG
  • CONTACT US
    • free marketing help desk
✕