​5 Kickass Facebook Ad Targeting Strategies for Your Ecommerce Brand

Facebook is home to more than two billion people, and it’s become a powerhouse for businesses that are looking to scale.
 
Its ads manager is pretty robust, offering many ways to get to target your audience and score leads. Facebook ads can take your ecommerce brand to the next level.
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In this article, we take a look at 5 Facebook ad targeting strategies that you can use for your ecommerce brand.
 
Use Custom Audiences With Existing Email Lists
 
One of the most powerful was that you can harness Facebook ads is through the use of custom audiences.

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The premise is simple. You upload your list of contacts and email addresses, and these will be the people that Facebook targets using ads.

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​When starting a campaign, all you have to do is to click on “Create New” under the Custom Audience section.

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There are plenty of ways to upload a custom audience list.

What makes it compelling is the number of things that you can do with a custom ad paired with a custom audience.
 
Here are a few ways that you can maximize it:

• You can create different Facebook ad campaigns for separate emails list of different buyer personas.
• You can use Facebook ads for retargeting customers that you have already targeted through an email campaign, thus increasing your visibility.

A Facebook custom audience also makes for a powerful lead nurturing campaign, and you can send a list of people different ads depending on where they are in your organization’s sales pipeline.
 
However, it doesn’t just end there.
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You can also create a lookalike audience out of your custom audience using Facebook’s algorithms, creating a new list of people who have similar demographics and characteristics to your custom audience. There’s also something sneaky that you can try which involves creating a custom audience using competitors’ customers.
 
In just a couple of clicks, you have a new list of people that you can target with your ads!

 Leverage Their Brand Interests

​Chances are there’s a brand out there that’s similar to yours. You know that its current customers would be perfect to target, and you might even have a selling point that can make your brand worth the switch.

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​This is where targeting brand interests come in handy.
 
Facebook allows you to target people who are interested in a particular brand, and offers you the opportunity to primarily market to your competitors’ clients.
 
By doing this, you open up your opportunity to reach people who are already interested in the types of goods that you have to offer but are still have to be swayed because of the branding.
 
Layering Different Audiences Together
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Every digital marketer is aware that the best way to engage with their audience is to create personalized messages that resonate with a particular buyer persona, and Facebook allows for hyper-targeting, making sure that your ads reach the right type of person.
 
Once you have determined the exact qualities of a buyer’s persona, it’s time to layer these different characteristics on top of each other.
 
You can stack different interests, consumer behaviors, and demographics on top of each other. When combined with locations, languages, gender, and age, it makes for a highly targeted approach to advertising.