<![CDATA[EVERYTHING ABOUT MARKETING, SOCIAL MEDIA & BUSINESS STRATEGY - Sit down, quit your crying and BLOG - A Blog about Blogs]]>Wed, 10 Jun 2026 21:35:55 -0400Weebly<![CDATA[SIT DOWN, QUIT YOUR CRYING ABOUT HOW HARD IT IS TO BLOG AND BLOG- A BLOG ABOUT BLOGS]]>Sat, 28 Oct 2017 05:00:00 GMThttps://www.social4retail.com/sit-down-quit-your-crying-and-blog---a-blog-about-blogs/sit-down-quit-your-crying-about-how-hard-it-is-to-blog-and-blog-a-blog-about-blogs​WHAT IS A BLOG YOU ASK?
“A personal website - a web page on which an individual records opinions, reviews, or to share their thoughts and passions on a regular basis”

INFORMATION ABOUT BLOGGING IS ONE OF MY TOP THREE VISITED PAGES ON MY MARKETING WEBSITE: WWW.SOCIAL4RETAIL.COM

Picture
Our web visits have increased dramatically, almost double today from when these stats were screen shot because we started posting more blogs. We are averaging close to 2,700 pages views a day

​WHY YOU MUST ENGAGE YOUR AUDIENCE B2C - B2B WITH BLOGS

I used to live in Minnesota, where neighbors judge your “manliness” not by the car you drive, or by the clothes you wear, but by the size of your snow blower. So what does this have to do about blogs, I’ll explain.

A few years ago, we suffered through a massive 130+” of snow in 2011 and I had a cheap/value based snow blower I purchased, that was made in China, that couldn’t blow out my driveway, much less throw the snow over our 8’ drifts. My driveway shrank with each snowfall to the point a 2 car driveway looked more like a sidewalk. I made a decision to buy a new one for the winter of 2012….a beast….maybe something with a few adjustments could be “street legal”.
These pictures were taken in March, after 3 feet of snow had already melted
​ We went to the usual places, Home Depot, Lowes, Ace Hardware, etc., and looked at all these “mouthwatering MANLY models” and made a decision to buy a brand that I thought was made in Wisconsin. I knew this brand well, I grew up with it and assumed it would do the job. It was a beast.
​I was hooked and wanted to buy right then. My wife convinced me to wait, until she “did her research”. Yep, she reads “blogs”, consumer reviews  (mini-blogs) and a lot more. Guess what, everyone said it was non-reliable, broke down a lot and rated it as a DO NOT BUY. It was made in China and assembled in the U.S. and I wasn't going through that purchase disaster again!

​We didn’t buy it. Instead we “ordered” the model that had rave reviews and it had an electric start to boot…With a few adjustments, this beast could have been street legal to drive. It was awesome, and I only got to use it twice in 2012…go figure, right? 

We did what consumers are doing every minute of every day. They are researching information, reading reviews, getting new ideas, learning, listening and engaging…on-line
​Blogs are essentially articles that people write. The difference is that anyone can write a blog and be published on the internet for millions of consumers to have access to. Once powerful newspapers and magazines,( where consumers used to get their information and ideas), are quickly becoming irrelevant. (Newspaper subscriptions are at the 1950's level).

It used to be, in the old media, you would have one writer write about the home; now you have thousands of bloggers and they can be found with simple searches on the internet.

Before you completely ignore or skip this article, think about how you are marketing your business - you know, "to get leads” that will hopefully turn into sales? Most retailers “blast” their messages via TV, Radio, Print, e-blasts and more in the HOPE that consumers will absorb the message and act on it.  That is defined as “Outbound Marketing” and is the traditional way of reaching consumers. 

The internet has changed everything, and as I’ve “lectured”, consumers will FIND YOU, When they want to, Where they want to and How they want to. The consumer is in control and they are finding content that is “relevant to them via SEARCH”, not what you may think is relevant to them.

This transformation is defined as “Inbound Marketing” and blogs lead the way. One reason may be that inbound marketing costs 61% LESS per lead than traditional marketing. Now we all know what it costs to get the consumer through the door….61% is a lot of savings.
 
 So, let’s start out with a couple of facts that you may not be aware of about blogs:
​Think about how “you” aggregate your news on the internet. You may go to news aggregating sites like CNN, MSNBC, Drudge or Fox that aggregate the type of stories and opinions “you prefer” to read. Think about decorating sites that you may “bookmark” for ideas. Think about how you make a high end purchase; a car, services and more…do you read the reviews, the articles, the “mini-blogs”? If you don’t surf the internet this way, you are missing out on unlimited access to ideas, information and new ideas.

Not convinced?  Well look at these scary numbers:
​
  • 86% - The number of people actively skipping TV ads
  • 44% - The number of Direct Mail never opened
  • Print advertising revenue, adjusted to inflation, is close to what they made in 1950 !

So, what are consumers looking for with blogs? According to Hubspot here are the areas  where consumers utilize blogs/articles to influence a purchase decision.

  • Decide on a product or service – 21%
  • Refine their choices  -19%
  • Get support or answers – 19%
  • Discover new products/services – 17%
  • Re-assure themselves on a decision – 14%
  • Inspire a purchase – 13%
  • Execute a purchase – 7%

Think about Pinterest and how people “subscribe” to their interests.
​Think Yelp for restaurant and local business reviews.

​All of these “snippets” are blogs/interactions, in one way or another. But that’s not all; a great blog also helps you immensely with SEO-Search Engine Optimization-Google Rankings and more. Look at the chart below and see how “creating a relevant conversation” can create brand evangelists for your store. 

​This plus the ability for your content to go viral to their friends, family and more, just expands your store’s brand. 
You see it’s all about content and it’s all about placing relevant content on the internet where people are searching for answers to their wants, needs and desires. If done right, they’ll find you, your website and ultimately your store…and they will visit you educated and knowledgeable.

So here is what you need to do to get relevant with a series of blogs:

Determine what you want to blog about. I suggest you educate consumers on your products first. Talk to them about different products for their Life Style based off their Life Stage.

We have so much “slang” in our industry that you use to shop Furniture Markets for your stores that consumers probably don't understand "furniture-speak". Teach them
Teach the consumer; educate them, because a better educated consumer will spend more, if they believe the real and perceived value of a product is worth the investment.

MY SUGGESTION, have your buyers write about the products they are purchasing and why. They probably already do this when they all get together to discuss and decide which products they plan to floor, now they can share that rationale with the consumer. Maybe add a paragraph below each product description "From the buyer" and why they chose this product, etc...

​As a Brand, the same holds true. Have your designers write about the new design, the materials they used and why. This will help inspire buyers to visit your showroom...make it personal and write with passion!

I know a couple retailers have video blogged (Vlogs) at the markets getting consumer reactions to what they are looking at buying for their store...what an awesome way to get engagement!

A few simple ideas to get started:

Brands You Carry

As one of my previous article showcased;  THE DEATH OF BRANDS IN THE FURNITURE INDUSTRY, consumers have a brand awareness quotient for furniture that is equivalent with the ratings for Congress, maybe even less today. So if the Manufacturers won’t tell the story, you must!

Talk about the brand’s attributes. Do they use hardwoods, are their springs 8 way hand tied and what does that mean, what is the foam density and why is that important. Is it made in America? All of these “blogs/articles/stories educate the consumer and an educated consumer is easier to sell than an uneducated one

Leather Upholstery

Talk about differences between vinyl, bonded leather (glorified vinyl) & leather. Help them make an educated choice about the products and why they are priced different; Price, durability, maintenance, warranty, etc.

Educate them about leather. Use this starting blog as a way to talk about the different leather grades and how they differ in look, style and feel. Remember to a consumer a “good hand” probably means a handshake, not the feel to the hand. (I know there are videos on-line about this, maybe ask for permissions to post them with the proper credits and back-links.

Fabric Upholstery

Here again, educate them. We all know that the fabric quality dictates most of the price of a sofa, so explain it to them.

Decorating and/or design tips

If you’re not an expert, consider engaging one. Look for a “local” designer that has “chops” and ask them to blog for you. Have them use New Intro’s or other products you carry in their blogs. Rather than pay them, give them a “blog area” on your website with back-links to their website. Create a “push-pull” relationship that works for both.

Wood furniture

Talk about the difference between a solid wood, veneer and laminate. Again, depending on the life style and their life stage, this should help the consumer determine the “short or long term value” for their needs.

There are so many subjects you can blog about that consumers want to be educated and inspired with. The list can be endless, as could a new stream of revenue…all for just putting your knowledge and ideas in a blog to share with the wired world.

The great thing about blogs is you have so many outlets to push them out on: Twitter, Facebook, Pinterest, Delicious and so many more, all with the singular goal in mind….direct them back to your website to educate, inspire, motivate and engage with the consumer. It’s hard work, but no one ever told you retailing would be easy.

CONSUMERS LOVE TO WATCH VIDEOS TO GET MORE INFORMATION..... PEOPLE ARE VISUAL!
​64% OF CONSUMERS ARE INFLUENCED BY VIDEOS TO MAKE PURCHASES

​YouTube prevails to be the most influential social media for consumers who make purchases. YouTube influences 64% of purchases made which is the highest when compared to other popular social media like Facebook, Twitter or Pinterest. People influenced by media further influence others around them. Brands that are up to the mark create influence on consumers by catering to consumer’s passions and interests.

STILL NOT CONVINCED?

​

​WITH ALL OF THIS SAID...
WHY IS IT YOU'RE NOT BLOGGING FOR YOUR BUSINESS?

Picture
]]>