2012 SOCIAL MEDIA MARKETING INDUSTRY REPORT
How Marketers Are Using Social Media to Grow Their Businesses
To understand how marketers are using social media, Social Media Examiner conducted its fourth annual 2012 Social Media Marketing Industry Report.
We set out to uncover the “who, what, where, when and why” of social media marketing with this report.
A significant 3800 marketers provided valuable insight you won’t find elsewhere.
In this free report, you’ll discover:
Here’s a Preview
Some Key Take-Away's In The Report:
Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools used by marketers, with Facebook leading the pack.
Marketers plan on increasing their use of YouTube/video (76%), Facebook (72%), Twitter (69%), blogs (68%), Google+ (67%) and LinkedIn (66%) in that order. A significant 75% said they have no plans to utilize daily deals or will reduce their efforts. Fifty-seven percent have no plans to utilize geo-location.
Even with a minimal time investment, the vast majority of marketers (85%) indicated their social media efforts increased exposure for their business.
Nearly half of those who spend at least 11 hours per week on social media efforts saw a benefit of reduced marketing expenses.
Improved search engine rankings were most prevalent among those who've been using social media for a year or longer, with nearly 59% or more reporting a rise, a significant drop from 2011 (73%). (Possibly because they’ve been using it for more than a year?)
74% of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.
By spending as little as 6 hours per week, 61% of marketers see lead generation benefits with social media.
44% of people who've invested at least 6 months in social media marketing also report new partnerships were gained.