Why am I re-posting this article?
I've written about my suspicions on the effectiveness of a digital only, or Facebook only marketing strategies and I did the due diligence and research. HERE
Recently I was at a conference and heard a digital agency and Google present what they thought retailers should do, and it mostly revolved around a digital only strategy to drive conversions. What's a conversion, it's a click, it's a visit, it's whatever, but no where the words "increased sales dollars by $X%".
I came across this blog by Alex and I asked him if I could re-post it. It's so important for retailers to due their due diligence and I agree, digital should be used, BUT as a mix with traditional and more
Below is the blog. IT'S VERY GOOD and at the end I'll share the comment I made to him on FB and some graphics that show you how people hide/unsubscribe and more from your FB ads...and you won't even know it
The truth about Facebook
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Alex, Great stuff. It's so important for retailers to do their due diligence on FB and digital. Over 80% of consumers dislike digital ads on all paltforms - desktop/mobile/Push, etc, and when it comes to FB ads, retailers forget that their audience has a drop down option on the ads to: "HIDE, UNFOLLOW, STOP SEEING ADS LIKE THIS, ETC" and when a consumer does that, the retailer doesn't know. Also remember, when you here Google and FB promote themselves with all their data, they get over 80% of their revenue from digital....Ya think that may be relevant to their pushing these/their platforms?
Thanks for the comment! I think retailers first need to be educated on why social media is beneficial, how it works and what to do with it. Once they know this, they can learn to use it to their advantage and understand what consumers do and don't like about their social use.
Some additional thoughts I have on this
Alex's comment back to me says it all.
I think retailers first need to be educated on why social media is beneficial, how it works and what to do with it. Once they know this, they can learn to use it to their advantage and understand what consumers do and don't like about their social use.
I rarely see that happening, most likely you'll get a lecture from a company on digital as to why you need to spend all your money there because that's where people are. Just because they are there, doesn't mean they want to hear from you, and remember, that's where they make all their money.