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The Beginners Guide To The Social Media Landscape

How To Do It With Many Relevant Links & Case Studies

More Articles & Research On Our Site Index
  • Social Marketing Menu
    • What You Need To Know About Facebook>
      • Facebook Explained With InfoGraphic
      • Facebook burnout: 61% of users have needed a break
    • What You Need To Know About Pinterest>
      • Pinterest Explained With InfoGraphics
    • What You Need To Know About Instagram>
      • Instagram Explained With Info-Graphics
      • 8 Do's and 5 Don'ts of Instagram for Building Your Brand
    • Everything To Know About Twitter>
      • The Beginner’s Guide to Twitter
      • Twitter Explained With Info-Graphics
    • Everything To Know About Google+ and Google Places>
      • How To Implement Google+ For Business
      • 20 Reasons to Switch to Google+ [INFOGRAPHIC]
      • Google+ Explained With InfoGraphics
    • Everything About Blogs for Retail>
      • Blogs Outrank Social Networks for Consumer Influence: New Research
      • Blogs Explained With InfoGraphics
      • Retailers And Brands Leverage Influencers' Reach on Blogs, Social
    • Everything To Know About Foursquare>
      • Foursquare Explained With InfoGraphics
    • What You Need To Know About StumbleUpon>
      • Stumble Upon Explained With Info-Graphics
    • Everything To Know About Groupon - Daily Deals>
      • Everything To Know About Groupon And Daily Deals Explained With InfoGraphics
    • Everything To Know About YELP>
      • Yelp Explained With InfoGraphics
    • Everything To Know About YouTube>
      • YouTube Explained With Info-Graphics
    • Everything To Know About LinkedIn>
      • 10 LinkedIn Tips for Building Your Business
      • Everything About LinkedIn With Info-Graphics
    • Everything Social For Home Furnishings
  • Social Marketing Strategy
    • E-tailers: Tips, Trends, and Reasons E-Commerce is About to Boom
    • Is Texting The New Marketing Engagement Frontier
    • Which Social Network's Users Make the Most Money? [INFOGRAPHIC]
    • 120 Awesome Marketing Charts, Graphs and Statistics
    • The Beginners Guide To Social Media
    • What It Costs A Business To Do Social Marketing
    • Research And White Papers>
      • The Demographics of Social Media - Pew Research>
        • How Digital Behavior Differs Among Millennials, Gen Xers and Boomers
      • How Social Media is Changing Brand Building & Retail
      • Brick & Mortar Retail Touch Points Exposed>
        • U.S. Newspaper Revenues Hit 50-Year Low in 2012
      • 2012 SOCIAL MEDIA MARKETING INDUSTRY REPORT
      • Future Retail Trends-2015
      • The 2012 CMO's Guide To The Social Landscape
      • The Power Of Gen Y in Today’s And Tomorrow's Workplace [INFOGRAPHIC]
      • Social Integration>
        • World Internet Stats: Websites, Email, Social Media, and More
        • SEO vs. Social Media-The Complete Report
        • What You Must Have To Build A Successful Website
        • Content Is King-How And Why You Need To Do It
        • Info-graphics For Internet and Social Marketing
      • The NEW Retail Demographics
      • More Shoppers Reach for Mobile to Browse, Buy>
        • Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
        • How Shoppers Use Smartphones to Save Money
        • Age, Gender Determine 'Go-To' Devices
    • Archived Social Strategies and Tactics For Retail>
      • Archived Marketing Content For May 2012
  • Home Furnishings "STUFF"
    • Turning The Furniture Industry BLUE With SMURFS 2 The Movie
    • The Role of Digital In The Furniture Shopper Path To Purchase
    • The difference between how women and men shop for furniture-infographic
    • Furniture Today's 2013 Retail Planning Guide
    • Top 100 Furniture Stores 2012
    • Furniture Today's Beyond The Top 100 Furniture Retailers
    • Client Experience
    • Upholstery Research - Consumer Views On What's HOT
  • Our Retail "RANTS" Blog
    • Defining Your Brand - I have to admit this is a really boring headline!
    • MAD MONEY for MAD MEN-Which 50% Of Your Ad Budget Is Your Agency Wasting
    • The 3 Percent Non-Solution - Sales Person Meet BUS
    • Sit down, quit your crying and BLOG - A Blog about Blogs
    • R.I.P. The Death Of Brands As We Know It
    • The Largesse of LinkedIn
    • So...What's There To Like-The Fallacy Of Facebook
    • The Death Of A Salesman
    • The Commoditization Of Everything-The Tortoise and the Hare
    • Quit Yer Cryin About Show-Rooming And Learn How to Deal With It
    • BEST BUY IMPLODES: Is Your Retail Store Strategy NEXT?>
      • Best Buy as We Know It...IS DOA, toast, IRRELEVANT
    • Why Business Blogging is Better than Facebook
    • Is Your Retail Strategy Making You IRRELEVANT?
    • The Power of Local And Why You Need To "Be There
    • Why You MUST Have A Great Website NOW & How To Do It
    • Consumers Happier With Products Bought Online Than In-Store
    • Turning Lost Carts, Incomplete Forms and Interrupted Browse Sessions into Revenue
    • Additional Articles We've Written
  • About Us
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      • Contact Us
      • Client Experience & Other Stuff We've Done
      • National Promotions And Sponsorships
      • Articles & Blogs We've Written
      • Englander Mattress New Brand Platform For E-Gel
      • Lifestyle Mattress by Englander New Brand Platform
      • The Basics of Retail Marketing>
        • Social Marketing Books You Should Read
      • National Brand Strategy For Ashley Furniture
    • Imagine Advertising
  • Site Index

The Beginner’s Guide to Social Media
From Mashable
by Marc Georges


Whether it’s keeping up on the latest web memes on Reddit or Tumblr, following your favorite comedians onTwitter, profesionally networking on LinkedIn, or staying in touch with college friends on Facebook, social media has become an integrated and constant part of our everyday lives.

To digital natives, it may be difficult to imagine a world where these tools aren’t at our fingertips, but the fact is, new users join these services every day. For the uninitiated, check out our beginner’s guides to get started on Tumblr, Twitter, Reddit, LinkedIn and Facebook.

1. The Beginner’s Guide to Tumblr


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This micro-blogging platform brings together bloggers, brands and tastemakers. Whether you want to create your own content or curate and share the stuff on the web you dig the most, Tumblr give you a user-friendly, beautiful way to get started.

If you’re already comfortable tumbling, check out these our tips and tricks for power users:
  • 11 Tumblr Tips for Power Users
  • 8 Professional Tumblr Themes for Your Small Business
  • 12 Free Tumblr Themes to Class Up Your Blog
More About Tumblr & Blogs Here

2. The Beginner’s Guide to LinkedIn


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It may not be the sexiest social network out there, but LinkedIn now has 161 million members in more than 200 countries, making it the world’s largest professional network on the web. Our beginner’s guide will walk you through everything you need to tackle today’s job market, from creating a profile to finding professional organizations and applying for jobs directly from the site.

Already have a profile? 

Our tips for advanced users will show you how to get even more out of LinkedIn:

  • How to Change Your LinkedIn Password
  • 6 Things You Need to Know About LinkedIn Recommendations
  • 6 Things on Your LinkedIn Profile That Shouldn’t Be on Your Resume
More On LinkedIn Strategy For Business Here

3. The Beginner’s Guide to Reddit


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Reddit is the web’s most popular message board. If you’re new to the site, you may be overwhelmed by the mishmash of text links, comment threads, points and upvotes but sticking with it reveals what really distinguishes Reddit: its community. Our guide takes you through the Reddit culture, how to submit a story, upvoting and downvoting user submissions and more.

Once you’ve posted a couple of stories to the site, check out what other Redditors have been able to do with this social network:

  • How Reddit Saved One Man’s Life
  • How Top Redditors Compete for Karma
  • Reddit Users Shower Dying Grandma with Birthday Wishes

4. The Beginner’s Guide to Facebook


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As the world’s largest social network, Facebook boasts 900 million users worldwide. But even if you’re already on Facebook, there are plenty of aspects of the service that are worth reviewing. Our guideline recaps the network’s main features and policies.

For a more in-depth look at the world’s most popular social network, check out these additional resources:

  • Consumer Magazine Gives 5 Tips for Smart Facebook Shopping
  • Facebook Client Pica for iPad Returns with Lots of New Features
  • 10 Facebook Marketing Mistakes to Avoid
More About Facebook Here

5. The Beginner’s Guide to Twitter


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Share news updates, links or one-liners 140 characters at a time with this social platform, which lets you communicate with and follow people from around the world. Our beginner’s walkthrough takes you through everything you need to get tweeting, from creating a profile to retweeting and direct messaging.

Racking up followers faster than Ashton Kutcher? Check out these pro tips to stay on top of your Twitter game:

  • 5 Apps to Help Manage Your Twitter Account
  • 15 Essential Twitter Chats for Social Media Marketers
  • Tweepify Turns Your Twitter Activity Into a Person
More About Twitter Here

Everything You Need To Know About Developing Your Internet & Social Strategy Here


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