Search Engine Optimization vs. Social Media  
The Complete Report 
by Hubspot

Key Takeaways

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  • Social media improves your SEO
  • The lines between search and social are blurring
  • Social media fails without content
  • Social media content expires quickly
  • Creating content you can re-purpose
  • Inbound links help your website and your reputation
  • SEO gives an edge to local
  • SEO requires long-term upkeep
  • 65% of b2b organizations have acquired a customer on LinkedIn.
  • More than 80% of gen y -- also known as the largest consumer group in history – is influenced by user-generated content when considering a purchase.
  • 51% of them actually rated it more important than the opinions of their friends and family.

Download The Hubspot Report Below

sem_vs_seo.pdf
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