Loading
Social Marketing Research, White Papers & More
Additional Research, Articles And More
Our Site Index For More Research
How Consumers Are Consuming Media
10-16-2012
Study: Less Than A Quarter Of Americans Read Newspapers Click The Image To Read The Article
While Americans enjoy reading as much as ever – 51% say they enjoy reading a lot, little changed over the past two decades – a declining proportion gets news or reads other material on paper on a typical day. Many readers are now shifting to digital platforms to read the papers.
Only 29% now say they read a newspaper yesterday – with just 23% reading a print newspaper. Over the past decade, the percentage reading a print newspaper the previous day has fallen by 18 points (from 41% to 23%). Somewhat more (38%) say they regularly read a daily newspaper, although this percentage also has declined, from 54% in 2004. Figures for newspaper readership may not include some people who read newspaper content on sites that aggregate news content, such as Google News or Yahoo News. |
Over the past decade, there have been smaller declines in the percentages of Americans reading a magazine or book in print (six points and four points, respectively) than for newspapers.
Substantial percentages of the regular readers of leading newspapers now read them digitally. Currently, 55% of regular New York Times readers say they read the paper mostly on a computer or mobile device, as do 48% of regular USA Today and 44% of Wall Street Journal readers |
In Changing News Landscape, Even Television is Vulnerable
10-16-2012
Click The Image To Read The Entire Report
The transformation of the nation’s news landscape has already taken a heavy toll on print news sources, particularly print newspapers. But there are now signs that television news – which so far has held onto its audience through the rise of the internet – also is increasingly vulnerable, as it may be losing its hold on the next generation of news consumers.
Online and digital news consumption, meanwhile, continues to increase, with many more people now getting news on cell phones, tablets or other mobile platforms. And perhaps the most dramatic change in the news environment has been the rise of social networking sites. The percentage of Americans saying they saw news or news headlines on a social networking site yesterday has doubled – from 9% to 19% – since 2010. Among adults younger than age 30, as many saw news on a social networking site the previous day (33%) as saw any television news (34%), with just 13% having read a newspaper either in print or digital form.
These are among the principal findings of the Pew Research Center’s biennial news consumption survey, which has tracked patterns in news use for nearly two decades. The latest survey was conducted May 9-June 3, 2012, among 3,003 adults. For more on the growth of mobile technology, see the Pew Research Center’s Project for Excellence in Journalism report: “The Explosion in Mobile Audiences and a Close Look at what it Means for News,” released Oct. 1, 2012.
Online and digital news consumption, meanwhile, continues to increase, with many more people now getting news on cell phones, tablets or other mobile platforms. And perhaps the most dramatic change in the news environment has been the rise of social networking sites. The percentage of Americans saying they saw news or news headlines on a social networking site yesterday has doubled – from 9% to 19% – since 2010. Among adults younger than age 30, as many saw news on a social networking site the previous day (33%) as saw any television news (34%), with just 13% having read a newspaper either in print or digital form.
These are among the principal findings of the Pew Research Center’s biennial news consumption survey, which has tracked patterns in news use for nearly two decades. The latest survey was conducted May 9-June 3, 2012, among 3,003 adults. For more on the growth of mobile technology, see the Pew Research Center’s Project for Excellence in Journalism report: “The Explosion in Mobile Audiences and a Close Look at what it Means for News,” released Oct. 1, 2012.
|
The proportion of Americans who read news on a printed page – in newspapers and magazines – continues to decline, even as online readership has offset some of these losses. Just 23% say they read a print newspaper yesterday, down only slightly since 2010 (26%), but off by about half since 2000 (47%).
The decline of print on paper spans beyond just newspapers. The proportion reading a magazine in print yesterday has declined over the same period (26% in 2000, 18% today). And as email, text messaging and social networking become dominant forms of communication, the percentage saying they wrote or received a personal letter the previous day also has fallen, from 20% in 2006 to 12% currently. There has been no decrease in recent years in the percentage reading a book on a typical day, but a growing share is now reading through an electronic or audio device. |
Click The Image To Read The Entire Report
|
While print sources have suffered readership losses in recent years, television news viewership has remained more stable. Currently, 55% say they watched the news or a news program on television yesterday, little changed from recent years. But there are signs this may also change. Only about a third (34%) of those younger than 30 say they watched TV news yesterday; in 2006, nearly half of young people (49%) said they watched TV news the prior day. Among older age groups, the percentages saying they watched TV yesterday has not changed significantly over this period.
The changing demographics of the TV news audience are particularly noticeable in theaudiences for local and cable news. The overall share of Americans saying they regularly watch local television news has slipped from 54% in 2006 to 48% today – and in that regard it remains one of the news sources with the broadest reach. But the number of 18-to-29 year-olds regularly watching local news has fallen from 42% in 2006 to 28% today.
Over this same period, the regular audience for cable news also has aged. In 2006 and 2008, there were only modest age differences in regular cable news viewership. But in the current survey, more than twice as many of those 65 and older as those younger than 30 say they regularly watch cable news (51% vs. 23%).
Read The Entire Report HERE
The changing demographics of the TV news audience are particularly noticeable in theaudiences for local and cable news. The overall share of Americans saying they regularly watch local television news has slipped from 54% in 2006 to 48% today – and in that regard it remains one of the news sources with the broadest reach. But the number of 18-to-29 year-olds regularly watching local news has fallen from 42% in 2006 to 28% today.
Over this same period, the regular audience for cable news also has aged. In 2006 and 2008, there were only modest age differences in regular cable news viewership. But in the current survey, more than twice as many of those 65 and older as those younger than 30 say they regularly watch cable news (51% vs. 23%).
Read The Entire Report HERE
How Facebook, Pinterest Compare In Social Commerce
Click The Image To Read The Study
|
Click The Images To Read More And See The Info-Graphic
Be Sure To Check Out Our Pages On Facebook & Pinterest
|
Click The Image To Read The Study
|
The NEW Retail Demographics
Digital Shopping In A Digital World
Click the image to see the slideshow and download the file
Digital Shoppers - The Topline On Online
|
Click the image to see the slideshow and download the file
The State of Media
|
Consumers Happier With Products Bought Online Than In-Store
|
Digital Coupons Rival Print Counterparts in Effectiveness
|
||
| spredfast_7_whiteboard_sessions_guide.pdf |
The State of Media
The Changing Consumer Paradigm & How The "USE" Media
Nielsen Fact Sheet
Check back often for updates
Click the image to see the slideshow and download the document
29 Ways To Market You Small Business
Click The Image To Read & Download The Report
What every small business needs to know about Shoestring Marketing
|
ZMOT - Winning The Moment Of Truth
|
| digital-shopping-the-topline-on-online.pdf |
|
|
|
advertising agency website, advertising and marketing agencies, tv advertising agencies, advertising and marketing agency, advertising agencies Minneapolis, tv advertising agency, banner advertising agency, retail advertising agency, minneapolis advertising agencies, television advertising agency, advertisement agencies, marketing and, promotion agency, promotional marketing agencies, promotional marketing agency, marketing promotion, promotional agency, marketing agencies, marketing and promotions, promotion agency, event marketing promotions, marketing and promotions companies, top marketing agencies, marketing and advertising agencies, promotional agencies, marketing advertising agencies, event marketing agencies, marketing firm, marketing firms, full service marketing agency, marketing companies, advertising companies, promotions agency, sales promotion agency, attack marketing and promotions, ad agency, experiential marketing agency, marketing services agencies, advertising and marketing agencies, brand marketing, marketing communications agency, internet advertising, advertising firms, marketing communications, integrated marketing, marketing & promotions, integrated marketing agency, sales promotion agencies, advertising marketing agencies, integrated marketing communications, branding companies, u.s. marketing & promotions agency inc, event marketing promotion, advertising and marketing agency, advertising firm, marketing communications agencies, advertising company, online advertising companies, company branding
marketing and advertising agency, experiential marketing, marketing ad agency, integrated marketing agencies, event marketing companies, branding company, branding and marketing, event marketing and promotions, b2b marketing agency, design marketing agency, marketing and promotions agency, marketing promotion agency, branding firms, business branding, business advertising, field marketing agency, branding, marketing consultant, advertising agencies, marketing and advertising companies, branding consultant, corporate branding, experiential marketing agencies, brand marketing agencies, branding design, public relations companies
brand identity, brand management, event marketing, advertising, integrated marketing strategy, advertising agency services, marketing strategiessocial marketing, social media marketing, social marketing examples, what is social marketing, social marketing campaigns, social network marketing, social marketing agency, social marketing services, social marketing agencies, social media marketing agency, social media marketing companies, social media marketing services, social marketing companies, social marketing jobs, social marketing company, social marketing strategy, social media marketing company, social media marketing plan, social marketing quarterly, social marketing firms, social marketing plan, social media marketing strategy, social marketing strategies
what is social media marketing, social media marketing consultant, social media marketing agencies, social marketing campaign, social marketing media, social media marketing firms, social media and marketing, social media for marketing, social media marketing strategies, social media marketing training, social marketing tools, social media marketing campaign, social media marketing tools, social media marketing service, social marketing software, social media marketing consulting
social marketing conference, community based social marketing, social media marketing machines, social media marketing experts
social media marketing software, social media marketing tips, social media marketing blog, social marketing concept, social bookmarking marketing, learn social media marketing, b2b social media marketing, social marketing sites, social marketing platform, social media in marketing, social media marketer, social media marketing tactics, why social media marketing, using social media for marketing, enviromedia social marketing, social marketing consultant, business social media marketing, social marketing advertising, social network marketing services, social marketing firm, viral marketing, small business social media marketing, online social media marketing, social media marketing minneapolis, digital marketing, social media marketing management, social media marketing for business, outsourcing social media marketing, marketing strategy, social marketing training, video marketing, guerilla marketing. social media agency, social network marketing strategy, affiliate marketing, social media optimization, marketing agency, social media strategy, social media consulting, social media training, social media advertising, twitter marketing, marketing consultant
social media consultants, social media marketing manager, social marketing blog, social, media marketing consultants, marketing techniques, marketing consultants, marketing mix, social media tools, social marketing guru, social marketing definition, smartest marketing guy in the world, smartest marketing guy in Minnesota, smartest marketing guy in the furniture industry, smartest marketing guy in the U.S., marketing companies, social media expert, online social marketing, social media marketers, social internet marketing, advertising agency, advertising agencies, advertising agency jobs, advertising agency services, advertising agency directory, creative advertising agencies, marketing and advertising agencies, digital advertising agency, list of advertising agencies, small advertising agencies, digital advertising agencies, internet advertising agencies, marketing and advertising agency, marketing advertising agencies, top advertising agencies, boutique advertising agency, best advertising agencies, advertising agency list, online advertising agencies, advertising agency websites, mother advertising agency, b2b advertising agency, advertising agency portfolio, full service advertising agencies, website advertising agency,
marketing and advertising agency, experiential marketing, marketing ad agency, integrated marketing agencies, event marketing companies, branding company, branding and marketing, event marketing and promotions, b2b marketing agency, design marketing agency, marketing and promotions agency, marketing promotion agency, branding firms, business branding, business advertising, field marketing agency, branding, marketing consultant, advertising agencies, marketing and advertising companies, branding consultant, corporate branding, experiential marketing agencies, brand marketing agencies, branding design, public relations companies
brand identity, brand management, event marketing, advertising, integrated marketing strategy, advertising agency services, marketing strategiessocial marketing, social media marketing, social marketing examples, what is social marketing, social marketing campaigns, social network marketing, social marketing agency, social marketing services, social marketing agencies, social media marketing agency, social media marketing companies, social media marketing services, social marketing companies, social marketing jobs, social marketing company, social marketing strategy, social media marketing company, social media marketing plan, social marketing quarterly, social marketing firms, social marketing plan, social media marketing strategy, social marketing strategies
what is social media marketing, social media marketing consultant, social media marketing agencies, social marketing campaign, social marketing media, social media marketing firms, social media and marketing, social media for marketing, social media marketing strategies, social media marketing training, social marketing tools, social media marketing campaign, social media marketing tools, social media marketing service, social marketing software, social media marketing consulting
social marketing conference, community based social marketing, social media marketing machines, social media marketing experts
social media marketing software, social media marketing tips, social media marketing blog, social marketing concept, social bookmarking marketing, learn social media marketing, b2b social media marketing, social marketing sites, social marketing platform, social media in marketing, social media marketer, social media marketing tactics, why social media marketing, using social media for marketing, enviromedia social marketing, social marketing consultant, business social media marketing, social marketing advertising, social network marketing services, social marketing firm, viral marketing, small business social media marketing, online social media marketing, social media marketing minneapolis, digital marketing, social media marketing management, social media marketing for business, outsourcing social media marketing, marketing strategy, social marketing training, video marketing, guerilla marketing. social media agency, social network marketing strategy, affiliate marketing, social media optimization, marketing agency, social media strategy, social media consulting, social media training, social media advertising, twitter marketing, marketing consultant
social media consultants, social media marketing manager, social marketing blog, social, media marketing consultants, marketing techniques, marketing consultants, marketing mix, social media tools, social marketing guru, social marketing definition, smartest marketing guy in the world, smartest marketing guy in Minnesota, smartest marketing guy in the furniture industry, smartest marketing guy in the U.S., marketing companies, social media expert, online social marketing, social media marketers, social internet marketing, advertising agency, advertising agencies, advertising agency jobs, advertising agency services, advertising agency directory, creative advertising agencies, marketing and advertising agencies, digital advertising agency, list of advertising agencies, small advertising agencies, digital advertising agencies, internet advertising agencies, marketing and advertising agency, marketing advertising agencies, top advertising agencies, boutique advertising agency, best advertising agencies, advertising agency list, online advertising agencies, advertising agency websites, mother advertising agency, b2b advertising agency, advertising agency portfolio, full service advertising agencies, website advertising agency,
