Here's an article printed in our local paper. It shows that this retailer has NO clue how to address consumers that are technically astute.
http://www.startribune.com/business/159868195.html
The new CEO sounds like a financial guy, when they need so much more. Their website is a disaster! Can we say "Deer In The headlights Syndrome?"
We wrote a blog on this a while back too: http://www.social4retail.com/best-buy-implodes-is-your-retail-store-strategy-next.html
I tried to buy a replacement Motorola headpiece for my phone. It took me 10 minutes to find it. When I did, NO price, No way to order it, NO way to determine if it was in-store at my local Best Buy....so guess what I did? I bought it on Amazon and got it in 2 days.
This disaster in the making should become a case study for brick and mortar retailers. The home furnishing's business has LOST 15,000 stores since 2008 and I believe we will loose many more more durable retailers...WHY, because they are still marketing to Baby Boomers who are not buying....Gen X & Gen Y are the buyers and retail has NOT embraced how they shop, when they shop and how they want to be marketed to.
This is a complete FAILURE of the Marketing Person in charge. Today these marketing geniuses are more concerned with their excel spreadsheets, 50%-70% OFF sales than they are in consumer dynamics. Shame on them.
And Now this From Minnesota BizJournals:
Best Buy's workers worry, wait and join LinkedIn
More than a few are planning exit strategies. The report notes that recruiters are noticing more Best Buy employees seeking jobs, and more than 1,800 Best Buy workers have joined LinkedIn in the last three months — more than the number of new LinkedIn members from several other big employers combined.
http://www.bizjournals.com/twincities/morning_roundup/2012/06/best-buys-workers-worry-and-wait.html?ana=lnk
Just my thoughts....
Anxiety and questions at Best Buy annual meeting startribune.com
Best Buy's annual meeting opened in Richfield Thursday with top executives promising change, and no sign of its founder's...
21 minutes ago
http://www.startribune.com/business/159868195.html
The new CEO sounds like a financial guy, when they need so much more. Their website is a disaster! Can we say "Deer In The headlights Syndrome?"
We wrote a blog on this a while back too: http://www.social4retail.com/best-buy-implodes-is-your-retail-store-strategy-next.html
I tried to buy a replacement Motorola headpiece for my phone. It took me 10 minutes to find it. When I did, NO price, No way to order it, NO way to determine if it was in-store at my local Best Buy....so guess what I did? I bought it on Amazon and got it in 2 days.
This disaster in the making should become a case study for brick and mortar retailers. The home furnishing's business has LOST 15,000 stores since 2008 and I believe we will loose many more more durable retailers...WHY, because they are still marketing to Baby Boomers who are not buying....Gen X & Gen Y are the buyers and retail has NOT embraced how they shop, when they shop and how they want to be marketed to.
This is a complete FAILURE of the Marketing Person in charge. Today these marketing geniuses are more concerned with their excel spreadsheets, 50%-70% OFF sales than they are in consumer dynamics. Shame on them.
And Now this From Minnesota BizJournals:
Best Buy's workers worry, wait and join LinkedIn
More than a few are planning exit strategies. The report notes that recruiters are noticing more Best Buy employees seeking jobs, and more than 1,800 Best Buy workers have joined LinkedIn in the last three months — more than the number of new LinkedIn members from several other big employers combined.
http://www.bizjournals.com/twincities/morning_roundup/2012/06/best-buys-workers-worry-and-wait.html?ana=lnk
Just my thoughts....
Anxiety and questions at Best Buy annual meeting startribune.com
Best Buy's annual meeting opened in Richfield Thursday with top executives promising change, and no sign of its founder's...
21 minutes ago
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