Back in the day, I was taught that great marketing created the sales proposition to: “Inspire, educate, motivate and engage.”
I remember when I watched this iconic play by Arthur Miller. I was just embarking on a career in sales and it thoroughly scared and depressed me.
It’s a story about Willy Loman; a traveling salesman whose career is failing, which quickly infects his relationship with his family. It’s an in-depth character study that all people should see at least once. I was so afraid I would become that person, selling a product using old methods that continued to fail and becoming detached and sad as he was. Fortunately, it inspired me to NOT be that guy back in the day, but sadly, that day is quickly arriving for many of us, if it hasn’t already.
Think about it:
READ MORE HERE